Sure thing, let’s dive into this. So, Ubisoft, the big French video game group, yeah, they had a teeny-tiny drop in their net bookings — by like 2.9%, I think it was — for the past few months, ending June 30th or something. They noted in their report that they pulled in about €281.6 million, which if you switch to dollars, is somewhere around $330.8 million. Numbers, right?
Anyway, they said that all this hoopla happened ’cause a few things didn’t go as planned. Like Rainbow Six: Siege kinda flopped a bit? Oh, and some partnership deal they were counting on… well, that got kicked to the next quarter. Awesome timing, right?
But what’s cool is their back catalog. Apparently, it raked in around €260.4 million ($305.9 million?) for the same timeframe. That’s actually up 4.4% from before. So, high-five to the past or whatever!
Oh, and they’ve decided to bust into these Creative Houses. It’s like they’re playing house, but corporate style. It’s all about focusing on different kinds of games. The first house is boosted by Tencent — you know, the Chinese tech giant — and they spilled the beans about it earlier this year.
The CEO, Yves Guillemot — fancy name, huh? — was all about how these Creative Houses should kick up the quality and accountability. I guess each house is supposed to sharpen creative vision or something like that.
This new branch, which takes care of Assassin’s Creed, Far Cry, Rainbow Six — the big hitters you know — it’s, like, the first kid on the block. They just made a leadership announcement. A big, important step, they say, toward being nimble yet stable in the long run. How do you even balance that? No clue.
There it is — a bit ragged, all over the place, just a regular day in the Ubisoft saga.