Nintendo Dominates an Unexpected Bestseller Category

Nintendo has claimed an unexpected victory in Japan by topping Amazon’s sales charts—not in gaming, but in wall clocks. Despite its primary function as a bedside device, Alarmo has become Amazon Japan’s best-selling wall clock. This surprising development highlights a tremendous demand that keeps this quirky gadget constantly flying off the shelves.

Fascinatingly, Nintendo has a knack for launching products that captivate audiences, whether they’re die-hard fans or casual observers. Take, for example, the buzz around the Nintendo Sound Clock, known as Alarmo. When it first made its debut, it left Nintendo enthusiasts pleasantly shocked. Although it initially rolled out as an exclusive for Nintendo Switch Online members, broader availability has propelled it to the top of the sales charts, earning Nintendo accolades for its ingenuity.

April 21 marked a surprising day for Nintendo, claiming victory in the wall clock section on Amazon Japan. Even though its design is tailored for bedside use rather than being wall-mounted, Alarmo has outshone all other wall clocks in sales. This twist in its intended function hasn’t hampered its popularity at all—instead, it’s left the competition trailing far behind.

Many gamers felt a twinge of disappointment during Alarmo’s reveal, as they had been hoping for news about the much-anticipated Nintendo Switch 2. Despite that sentiment, the clock has seen remarkable success. Initially, Nintendo limited the sales to Switch Online subscribers due to high demand, and even after release to the general public in Japan, the demand was so high that it faced delays. Although simple in concept, Alarmo is more than just a gadget for those sleeping solo. Nintendo keeps it fresh with updates featuring new melodies and sound effects from its beloved games, ensuring continued engagement from both new and existing users.

Unlike its sensational reception in Japan, Alarmo hasn’t made the same waves on Amazon in the United States. It’s still sold out, albeit with secondary sellers capitalizing on its scarcity with price markups. While Nintendo enthusiasts eagerly await the upcoming Nintendo Switch 2, which might overshadow the current frenzy, Alarmo’s ongoing appeal is undeniable. Whether its sales momentum will ebb remains uncertain, but one thing’s for sure—Alarmo’s story is capturing hearts and ticking away expectations.